Road ID is a manufacturer of identification gear for outdoors lovers, joggers, bikers, basically anyone who wants to have an easy to access ID in case of an emergency or just want to wear high visibility gear for night time workouts. Road ID takes a massive amount of pride in the product they sell and are overly satisfied when they get a testimonial that says "you product saved my life, or my wife or husbands life", selling a product that does have an impact is a truly great thing. With that said when Road ID wanted to redesign their packaging my first thought was to create something that is beautiful and bring that level of excitement to the consumer.