Being part an agency you get some random task that are one offs, you don’t always get to build a brand but contribute to an already established brand.
The as was to take an established food brand and giving it a fresh twist, I created a modern look book that showcases how to use their products in unexpected, elevated ways. Blending bold visuals with styled recipes and lifestyle moments, the look book repositions the brand as not just a pantry staple—but a source of everyday inspiration.
There was also an opportunity to create a fun, easy-to-digest infographic that highlights a food brand’s product range, highlighting their two most potato based products. The design keeps things light and playful while making the info clear and crave-worthy.